Marketing Campaigns Going Public

Toyota Scion, a vehicle more geared to the young and young at heart is doing something completely different in the media field. They are letting consumers pick their own logos for their Scion's and voicing their opinion on a social networking on their website. It is a site where people could communicate about their vehicles; almost like Facebook or Myspace.

In the article it stated, "The Scion is an economy car aimed at younger, stylish drivers, and the design Web site, scionspeak.com, is free. But Scion enthusiasts must pay for the auto shop renderings of their design, an indulgence that can cost thousands of dollars."

Many consumer brands have been trying ti figure out where they can fit in to the social networking on the Internet. Now they found a way by creating their own websites and helps promote their products.

Social networking for brand marketers “is all very unexplored territory,” said Jim Nail, the chief strategy and marketing officer of Cymfony, a unit of TNS Media Intelligence, in Boston. “These places have been for individuals to connect with one another, and brands have been relatively absent. But the benefit of it is having that very intimate direct conversation with customers.”

My question to you, is this the future for advertising?

I believe that this is the future for advertising, it is way to take ideas from the public in a legal way. Many consumers are always looking for some great input on the products purchased from the general public. These type of websites are a great tool for people to communicate and connect.